Friday, September 28, 2007

Instantly Muliply Your Profits With Autoresponders

By George Franklin

The most profitable way to use an autoresponder is to capture the names and email addresses of prospects who have recently bought what you have to offer from your website. This is especially true for impulse buyers; buyers who make a purchase on the very first visit. Now, how do you use this fact to your advantage? Keep reading and you’ll soon find out…

It’s one thing to capture the names and email addresses of freebie seekers; people who don’t intend to buy anything, but sign up through your web form anyway, because this gives you a future opportunity to turn them into buyers. But what we want to look at right now is capturing buyers’ names and email addresses. The reason why capturing the contact information of recent buyers is so much more effective than capturing the contact information of freebie seekers is because half of the work is already done for you. You don’t need to convince them to buy into your offer, they’ve already done it. The only thing you must concentrate on is turning them into repeat buyers. You see, with freebie seekers, you must first convince them into buying whatever it is you’re selling, whether it be a product or service. Then, you have to work on turning them into a repeat buyer. However, with buyers, they’ve already proven themselves to spend money on your offers, and if your product or service is unique and provides the best of quality, there really shouldn’t be a reason for them not to buy from you again.

A simple technique to capturing buyers is to redirect them to a page that requires them to enter their first name and email address (or whatever you feel comfortable asking for) on the page right after they confirm their payment of your product/service. After that, just send them to the download page and wha-la! You’ve caught yourself a buyer.

From here you can continue to sell to them (not spamming) while, at the same time, providing them with killer information, special reports, and freebies. Just don’t lose sight of what’s really important. And that is to sell to your list. This list will be made up of proven buyers, so it won’t be hard to resell to them. Just be sure that all of the future products and services that you offer to your “proven buyers” list are of top quality and as good as the first product that you sold to them. A good way to determine whether they’ll enjoy a product/service is to offer your product or a free trial to your service to some of your friends and see what they think of it, or you could hop aboard an internet marketing forum and give it away to a few worthy internet marketers who can give you the feedback that can help improve your products/services. The point here is to ensure that your list fully enjoys every single product/service that you sell to them – this helps build a good relationship with your list and eventually, you’ll end up with the kind of the list that you can just sell to and make a couple extra thousand dollars with the touch of a button (depending on the size of your list).

Of course, you could take the easy way out and promote affiliate products to your list. The profit potential isn’t as high, but it beats constantly creating new products yourself. However, the higher profit potential is well worth the extra work.

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