A Fatal Autoresponder Error You Don't Want To Make

If you’ve been using autoresponders for a while, you probably already know the right way to use them. For just a quick reminder, autoresponders are used for: capturing the names and email addresses of your prospects so that you can easily contact them and sell to them in the future, building a responsive list, gathering subscribers for your newsletter, giving away a free report in exchange for their contact information, putting your business on auto-pilot and collecting residual income each month, etc… These are just some of the many great ways autoresponders can be used to launch your business into hyperspace. Knowing the right ways to use an autoresponder is important, but knowing the ways that you should never use an autoresponder is even more important.

One way, which can get you blacklisted by a lot of people, is to use an autoresponder for spam purposes. When prospects take the time to enter their first name and email address into a webform, they are expecting to get something of true value in return, whether it be a free report or valuable information. What they don’t expect is a bunch of new offers every single week that make over-the-top, far-fetched promises on how to make x amount of money in x amount of time, or to lose x amount of weight in x amount of time (depending on the niche you’re selling to). Using an autoresponder to sell to a list isn’t a bad thing, in fact, that’s one of the main reasons autoresponders exist – to sell to a list of prospects who have given you permission to contact them again.

Now, there aren’t really any limitations on how frequently you can sell to your list, but if you go overboard, you may end up with a bunch of unsubscribed leads. So instead, give your new subscribers something of value for free and continue to send them valuable information to their inboxes, while selling to them. What you say in your free reports/valuable information may warm them up for the buy. So not only are you building a good relationship with your prospects, but you’re also gaining the trust of your prospects as well – which makes it a lot easier to sell to them in the future.

Another way you should avoid using your autoresponder is to…well…not use it! If you stay too quiet and only contact your list a few times a month, they may start to forget about you, and that they ever signed up through your web form. You have to understand that your prospects have lives too. Most prospects are caught up in their own lives, so in order to build and keep an active, responsive list, it shouldn’t be more than 2 weeks in between your message intervals. However, don’t annoy your list by messaging them too much, just enough so that they’ll know it’s you when they do receive a message from you. A good way to keep them anticipating your next message is to tell them what’s to come at the end of each message, and make the information in your autoresponder series good enough so that they’ll be interested enough to read it in the first place.

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